AdWords for Mobile

Target people using their mobile phones or portable devices to search.

  • 37% of Australians own a smartphone (2011 – 2nd highest in world after Singapore)
  • 44% of Australians between 25-44 own a smartphone.
  • The split is 50-50 male-female.
  • 72% of smartphone owners use their phone when shopping.
  • 26% of smartphone owners will purchase on their phone while in store.
4 out of 5 business websites in Australia are not optimised for mobile.
  • 66% of smartphone users search for local information – 50% act on it.
  • 35% of people are using their mobile phone to search.
  • People search very differently on a mobile phone than they do on their computers.
  • There are now more mobile phones than TV’s, Radios, Computers, Toilets and People.
  • Don’t just “cut and paste” your standard AdWords Campaign and expect it to work.

 

Create a specific Adwords Campaign designed specifically for Mobile Search

 

Google AdWords: Mobile Targeted Campaign.

  • Google Adwords Mobile Campaign Setup.
  • Specific Keywords for mobile searches.
  • Specific AdText for mobile phones.
  • Specific Landing Pages for Mobile Devices where possible.
  • Ad Extensions – Locations, Phone, Site Links and Google+.
  • Focus on Click to Call.
  • From $200 * (with existing AdWords Campaign)

See also:

 

* Does not include the cost of clicks or advertising (suggested min $10 / day)
Major Keyword Research & SEO editing of website not included.
Price based on 3-4 AdGroups, 3-4 AdText and ~20 Keyword Phrases each, or equivalent.

 

Statistics from Google Engage, Nov 2011.